Tuesday, January 18, 2022

My Mobile Day

 “Canadians spent 4.4 hours on mobile apps a day in 2021”[1]

The first mobile I bought was a Nokia N series phone in 2006 and I have been in love with mobile phones since then. Currently I have a Samsung S20 and I use it multiple times a day. 


Mainly I use the following 5 apps during a typical day:


1. Facebook: I use this social networking app at least two times a day. This app is valuable to me as all of my family and friends are in Facebook and I could find information on their well-being.


Facebook Micro-moments

  • I want to know - how family and friends are doing | what is the current news 
  • I want to do - post photos and videos


2. Yahoo Mail: I use this mail app typically twice a day. My Yahoo Mail app is also connected to other email accounts like Hotmail/Outlook and Gmail and so I can keep track of all of my emails in one app using both laptop and mobile. 


Yahoo Mail Micro-moments

  • I want to communicate - email messages
  • I want to sign up/change password - on various sites

3. Candy Crush Saga: I use this game app twice a day on average. This app is kind of a stress reliever and I use it whenever I get free time. 


Candy Crush Micro-moments

  • I want to relax - playing games
  • I want to earn rewards - watching ads

4. Messenger: I use this instant messaging app on average once a day. I use this app for video chatting with friends and family.

Messenger Micro-moments

  • I want to do - video chatting with friends and family | sending instant messages like birthday wishes and new year cards


5. Amazon: I use this app approximately once a day. I am an Amazon prime member and I buy most items for me and my family from Amazon.

Amazon Micro-moments

  • I want to browse - stuffs that I need by reading descriptions and comparing similar products
  • I want to buy - all sort of items like soaps, vitamins, clothes, etc



Out of these 5 apps, I have “mobile friction” mostly with Candy Crush Saga. This occurs mainly when watching ad to get free gifts whereby the screen goes blank and the app becomes unresponsive. But this hasn’t made my addiction with the app any less and I am a regular player of this game for 6+ years now. 



Upon analyzing my own mobile behavior, I would make the following insights from a marketer’s perspective: 

  • Facebook and other social networking sites are viewable multiple times a day and so they are the prime candidates for direct advertisement
  • Game Apps would drive more downloads/sales if they are advertised within other popular games
  • Good reviews on Amazon is a must for any new product and the product details must be clear, concise and compelling 

Finally, I would say that my mobile is an indispensable part of my everyday life but I need to reduce my screen time too.


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